The Pursuit of Thinness: Apple’s Renewed Focus on Slim Devices

Apple has long been known for creating sleek and thin devices, with the OLED iPad Pro being the latest example of this trend. According to reports by Bloomberg’s Mark Gurman, Apple is planning to make their upcoming devices even thinner, including the iPhone 17, MacBook Pro, and Apple Watch. This focus on thinness is not new for Apple, as they have previously released slim devices such as the iPhone 17 Slim. This trend is expected to continue with a 6.6-inch display and a smaller Dynamic Island on the new iPhone. While thin devices have been a trademark for Apple, there have been drawbacks to prioritizing thinness over other features, such as bendy iPhones and limited port selection.

While thin devices may look sleek and futuristic, they often come with compromises that impact user experience. In the pursuit of thinness, Apple has faced issues such as cruddy battery life, thermal throttling, and bad keyboards. These problems can lead to lawsuits and dissatisfaction among consumers. However, Apple has shown a willingness to address these issues by releasing thicker devices like the iPhone 15 Pro and the latest MacBook Pro lineup. This shift towards thicker devices has been well-received by many users who prioritize functionality and durability over extreme thinness.

Apple’s latest devices, such as the MacBook Air and the new iPad Pro, strike a balance between thinness and performance. The MacBook Air, in particular, is remarkably thin and lightweight while still offering powerful performance and long battery life. Similarly, the new iPad Pro has maintained its slim profile without sacrificing features or functionality. These devices showcase Apple’s ability to create thin yet functional products that meet the needs of users.

As Apple continues to innovate and push the boundaries of design, it is essential for the company to prioritize sturdiness and long battery life in addition to thinness. While slim devices may be aesthetically pleasing, they must also be durable and reliable for everyday use. By focusing on a balance between design and functionality, Apple can create devices that offer the best of both worlds for consumers. Ultimately, the pursuit of thinness should not come at the expense of usability and performance.