In a move that raises questions about originality in the social media realm, TikTok has recently rolled out a new feature that allows users to share short, text-based “thoughts” on the platform. This feature, displayed in a speech bubble format on the user’s Stories bubble, bears a striking resemblance to Instagram’s Notes option.
Upon closer inspection, it becomes evident that TikTok’s new “Thoughts” feature is essentially a replication of Instagram’s Notes feature. While TikTok cannot call it “Notes” due to the existing name being used for its separate photo sharing app, the similarities between the two are hard to ignore. This move by TikTok might be seen as an attempt to encroach on Instagram’s territory, as both platforms have been borrowing features from each other for quite some time.
Are TikTok and Instagram Becoming Indistinguishable?
With the advent of TikTok’s new feature and Instagram’s focus on AI-recommended video content, the line between the two platforms is becoming increasingly blurred. While each platform may cater to different audiences, the constant feature replication between them raises questions about their uniqueness.
TikTok is currently testing the new “Thoughts” feature with select users, following in the footsteps of Instagram’s success with a similar feature. As Meta’s reporting suggests that Instagram users have embraced the Notes option, TikTok’s decision to incorporate a similar feature is a strategic move to stay competitive in the social media landscape.
The introduction of TikTok’s “Thoughts” feature highlights the ongoing trend of feature replication between social media platforms. While originality may seem to be undervalued in this context, the success of such features on Instagram indicates that users are receptive to these new additions. Only time will tell if TikTok’s version of text-based thoughts will resonate with its user base and contribute to its continued growth in the social media sphere.
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