Snapchat has once again made a move to broaden access to its augmented reality (A.R.) features, this time through a new extension for Skype. This new feature will allow Skype users to apply Snap Lenses within their chats, enhancing the overall experience for the more than 80 million monthly active Skype users. According to Snap,
Social Media
In the ongoing debate over the effectiveness of hashtags on social media platforms, Instagram chief Adam Mosseri has been vocal about the limited impact of hashtags on post reach within the app. While acknowledging that hashtags can help align posts with specific communities for potential discovery benefits, Mosseri emphasized that overall, the value of hashtags
With WhatsApp Status boasting 450 million daily active users and witnessing growth in Western markets, the potential addition of cross-posting Instagram Stories to WhatsApp could be a valuable tool for content creators. Although the formatting may not always seamlessly translate, the opportunity to reach a wider audience with the same content is appealing. By being
Meta’s recent “Conversations” conference in Sao Paulo showcased some exciting developments in the world of business messaging. One standout announcement was the staggering growth of WhatsApp Channels, a one-way broadcast messaging feature that now boasts a user base of 500 million. Launched just a year ago, Channels has rapidly become a go-to platform for creators
Reddit has recently announced its partnership with Sprinklr, making Sprinklr the first advertising API partner of Reddit. This new collaboration will not only integrate Reddit’s Data API but also provide innovative ways to create more effective Reddit campaigns through Sprinklr’s platform. According to Reddit, Sprinklr customers can now analyze public conversations on Reddit to gain
With the U.K. General Election date now official, TikTok has introduced a new, dedicated in-app General Election center. The purpose of this center is to provide users with reliable and authoritative information leading up to the election. By partnering with Logically Facts, TikTok aims to offer media literacy tips and key election information from the
Instagram has reportedly confirmed testing unskippable ads on its platform after several users posted about seeing them recently. Earlier, a Reddit post highlighted these 5-second-long ads labelled as “ad breaks”, that users could not scroll past. Now, as per a report, a Meta spokesperson has said that the company is testing newer ways to drive
Meta has recently launched a new subscription offering called Meta Verified, where users can purchase a blue checkmark along with enhanced account support and other features for $14.99 per month. Although Meta has not disclosed specific numbers regarding the success of Meta Verified, it is evident that there is a significant push on subscription offerings.
In a world where social media platforms are constantly evolving to meet the needs and desires of their users, Facebook seems to be facing a significant challenge. The platform, once hailed as the king of social media, has seen a decline in its youth appeal. With teenagers now gravitating towards platforms like Instagram, TikTok, and
Instagram’s communication team has been stirring confusion among its creator community with contradictory messages. One incident involved advising against posting Reels longer than 90 seconds at a creator event, only to later release a video tutorial on creating longer Reels. This mixed messaging leaves creators puzzled about the platform’s guidelines and recommendations. In another puzzling