The recent deal between Google and Meta to create and display targeted ads for minor users has raised ethical concerns. Despite both companies claiming not to target ads at individuals under the age of 18, a report by the Financial Times suggests otherwise. The fact that Google bypassed its own Ad-serving Protections for Teens policy
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LinkedIn recently announced that they are expanding their sponsored newsletters feature to include newsletters created by other users on the app. This means that brands now have the opportunity to put their branding on popular newsletters created by thought leaders in their niche. This move opens up new possibilities for brands to promote their content
Recently, Elon Musk’s social media platform X filed a lawsuit against a global advertising alliance and major companies such as Mars and CVS Health. The lawsuit claims that these entities conspired to boycott the platform, causing a significant loss in revenue. The parties named in the lawsuit include the World Federation of Advertisers, Unilever, Danish
In a surprising move earlier this year, Meta made a significant change to its advertising platform by removing detailed targeting exclusions for all new campaigns. This decision caught many advertisers off guard, as Meta did not officially announce the change until recently. The removal of these exclusions has raised questions about how it will impact
It is evident from the information provided that there are questionable interpretations of data related to the success and usage of social media platforms. The claims made by Elon Musk and his supporters regarding X being the number one news app and beating Meta’s apps in usage need to be critically examined. It is mentioned
Threads, the messaging app linked to Instagram, has recently reached a major milestone of 200 million monthly active users. While some may argue that this achievement is due to its association with Instagram, it’s essential to differentiate between active users and profiles created. The fact that Threads has managed to attract 200 million monthly participants
Telegram recently unveiled a range of new features designed to improve the overall user experience. One notable addition is the introduction of a new in-app browser with support for multiple tabs. This feature allows users to easily switch between different tabs, making it more convenient to navigate through various web pages without losing track of
E.l.f. has made a strategic move by becoming the first official beauty partner of Hot Girl Walk, a fitness organization that promotes movement among women. The cosmetics company took this partnership as an opportunity to release a two-minute video that parodies the style of televised sport competitions. Featuring Olympian Gabby Douglas and actor Patrick Warburton
Publicis Groupe recently made headlines with its acquisition of Influential, the world’s largest influencer marketing company. This move signifies a strategic shift in the marketing landscape, as companies like Publicis recognize the growing importance of influencer marketing in reaching target consumers. By acquiring Influential, Publicis gains access to a network of over 3.5 million creators,
When it comes to TikTok marketing, working with creators is key. According to CreatorIQ’s analysis, 55% of TikTok users trust brands more when they hear about them from creators rather than traditional ads. This highlights the importance of establishing long-term partnerships with aligned creators. Research shows that a consumer’s likelihood of purchasing a product increases