As TikTok faces challenges in the global market, particularly in the United States, its growth in Europe continues to be a bright spot. According to the latest EU usage numbers, TikTok has been steadily gaining more users in the region. The app reported that it served 150 million EU monthly active recipients between February and
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WhatsApp is known for constantly updating its features to enhance user experience and safety. In a recent development, the messaging platform is reportedly working on a feature that will allow users to block messages from unknown accounts. This new feature, spotted by a feature tracker, aims to protect users from potentially harmful messages while improving
Google has recently announced the expansion of its AI Overviews in Search, which aims to provide users with more detailed information without the need to click through to a website. While this may seem beneficial in some ways, it could potentially have negative impacts on SEO. The initial rollout of this feature in selected markets
YouTube has recently announced plans to increase the frequency of long ad breaks in its Connected TV experiences. This move comes after research showed that a majority of YouTube viewers prefer video ads to be grouped together rather than distributed throughout a video. The goal is to create larger blocks of uninterrupted content for viewers
Recent reports have indicated that YouTube is considering incorporating longer ad breaks into its Connected TV experiences in order to provide viewers with extended periods of uninterrupted content. This decision comes as a result of research showing that a majority of YouTube users prefer video ads to be grouped together, rather than interspersed throughout a
Reddit has recently unveiled an update to its agency partner program, which includes the introduction of official badges for approved partners. This move is part of Reddit’s broader strategy to enhance its advertising opportunities and showcase its evolving ad options to a wider array of brands. The new Official Partner Badging Program allows agency partners
WhatsApp is reportedly in the process of developing a new artificial intelligence (AI) feature that will allow users to engage in hands-free verbal conversations with Meta AI, the AI chatbot integrated into the app. This new feature marks a significant step forward in enhancing user interactions within the platform. Previously, reports had indicated that WhatsApp
Meta is introducing a new update for Meta Business Suite, also known as “Creator Studio” or “Business Manager,” aimed at enhancing user experience and efficiency. This update will allow users to connect up to 10 profiles to their Meta Business Suite account, enabling seamless navigation between different profiles when managing Facebook and Instagram presence. With
Today, Threads users on desktop are being informed about the new analytics dashboard that is available for view. This dashboard provides a range of performance insights for profiles. Users can now access insights into various elements, including overall “Views,” “Interactions” by followers and non-followers, and follower growth and make-up. This new feature could be very
In a bold move to increase user engagement, TikTok has introduced a range of new features to its direct messaging (DM) platform. One of the key additions is the inclusion of stickers in DMs, including video stickers comprised of TikTok clips. This allows users to add a creative touch to their messages and express themselves