Publicis Groupe recently made headlines with its acquisition of Influential, the world’s largest influencer marketing company. This move signifies a strategic shift in the marketing landscape, as companies like Publicis recognize the growing importance of influencer marketing in reaching target consumers. By acquiring Influential, Publicis gains access to a network of over 3.5 million creators,
Social Media
When it comes to TikTok marketing, working with creators is key. According to CreatorIQ’s analysis, 55% of TikTok users trust brands more when they hear about them from creators rather than traditional ads. This highlights the importance of establishing long-term partnerships with aligned creators. Research shows that a consumer’s likelihood of purchasing a product increases
X, the social media platform owned by Elon Musk, has been facing financial challenges despite claims of increasing popularity. A recent article in The New York Times shed light on the struggles of X CEO Linda Yaccarino in winning back advertisers and generating revenue for the platform. Internal documents obtained by The New York Times
Recently, X quietly introduced a new setting within user accounts that grants permission for the platform to use posts and activity to train its Grok AI chatbot. This move has sparked controversy among users, as it raises questions about privacy and data usage. One of the main concerns surrounding this new setting is the lack
Snapchat has taken a step further to enhance user engagement during the 2024 Olympics by introducing a variety of new features. One of the key elements is the addition of AR Lenses, some of which have been developed in collaboration with the International Olympic Commission (IOC). These lenses are designed to capture the essence and
Elon Musk’s X platform has recently introduced an important feature that empowers users to control the use of their data for training an artificial intelligence chatbot called Grok. By default, user data is provided to the chatbot for training purposes. However, all X users now have the ability to adjust their settings and decide whether
X has recently introduced new features for its Grok AI chatbot, specifically aimed at X Premium subscribers. One of the key additions is the profile analysis option, which allows users to gain more insights into accounts they come across on the platform. By tapping on the “More about this account” button on the profile screen,
YouTube has recently introduced a new feature that allows creators to save music from the Shorts feed. This feature enables users to reuse Shorts audio in different applications. By simply clicking on “Save Music” in the Shorts UI, creators can add their chosen audio to their sounds folder. This update eliminates the need for workarounds
Meta’s recent announcement of expanding the Meta AI chatbot to seven additional languages and regions seems like a step forward in the company’s AI development plan. However, upon closer inspection, it appears to be more about increasing ubiquity than actual utility. The fact that half of the connected world already uses Meta-owned platforms like Facebook,
Snapchat has once again shown its commitment to revolutionizing the art world by partnering with The Lincoln Center to bring their latest exhibition to life through augmented reality (AR) technology. The initiative, called “Ghost Variations”, invites visitors to download Snapchat and experience AR activations connected to the displayed works. This unique collaboration between art and