Reddit has recently unveiled an update to its agency partner program, which includes the introduction of official badges for approved partners. This move is part of Reddit’s broader strategy to enhance its advertising opportunities and showcase its evolving ad options to a wider array of brands. The new Official Partner Badging Program allows agency partners
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WhatsApp is reportedly in the process of developing a new artificial intelligence (AI) feature that will allow users to engage in hands-free verbal conversations with Meta AI, the AI chatbot integrated into the app. This new feature marks a significant step forward in enhancing user interactions within the platform. Previously, reports had indicated that WhatsApp
Meta is introducing a new update for Meta Business Suite, also known as “Creator Studio” or “Business Manager,” aimed at enhancing user experience and efficiency. This update will allow users to connect up to 10 profiles to their Meta Business Suite account, enabling seamless navigation between different profiles when managing Facebook and Instagram presence. With
Today, Threads users on desktop are being informed about the new analytics dashboard that is available for view. This dashboard provides a range of performance insights for profiles. Users can now access insights into various elements, including overall “Views,” “Interactions” by followers and non-followers, and follower growth and make-up. This new feature could be very
In a bold move to increase user engagement, TikTok has introduced a range of new features to its direct messaging (DM) platform. One of the key additions is the inclusion of stickers in DMs, including video stickers comprised of TikTok clips. This allows users to add a creative touch to their messages and express themselves
The recent deal between Google and Meta to create and display targeted ads for minor users has raised ethical concerns. Despite both companies claiming not to target ads at individuals under the age of 18, a report by the Financial Times suggests otherwise. The fact that Google bypassed its own Ad-serving Protections for Teens policy
LinkedIn recently announced that they are expanding their sponsored newsletters feature to include newsletters created by other users on the app. This means that brands now have the opportunity to put their branding on popular newsletters created by thought leaders in their niche. This move opens up new possibilities for brands to promote their content
Recently, Elon Musk’s social media platform X filed a lawsuit against a global advertising alliance and major companies such as Mars and CVS Health. The lawsuit claims that these entities conspired to boycott the platform, causing a significant loss in revenue. The parties named in the lawsuit include the World Federation of Advertisers, Unilever, Danish
In a surprising move earlier this year, Meta made a significant change to its advertising platform by removing detailed targeting exclusions for all new campaigns. This decision caught many advertisers off guard, as Meta did not officially announce the change until recently. The removal of these exclusions has raised questions about how it will impact
It is evident from the information provided that there are questionable interpretations of data related to the success and usage of social media platforms. The claims made by Elon Musk and his supporters regarding X being the number one news app and beating Meta’s apps in usage need to be critically examined. It is mentioned