As the conversation around consumer privacy intensifies, platforms like Google are challenged to innovate within the digital advertising space without compromising users’ personal information. The emergence of “confidential matching” represents a significant attempt by Google to strike a balance between optimal ad targeting and privacy principles. This novel approach aims to marry the insights generated
Social Media
X is making significant changes to its platform, with the aim of decoupling direct messages (DMs) from other in-app experiences. This new update will allow users to block messages from someone while still being able to view their posts. This move is in line with Elon Musk’s vision of creating an all-encompassing app that caters
One Business Insider reporter decided to delve deep into the world of social media algorithms by conducting an experiment in “rage baiting”. This experiment involved posting controversial queries on Threads, with the goal of eliciting strong emotional responses from users. The results of this experiment were quite eye-opening, revealing that posts with a high number
Australia’s decision to set a minimum age limit for children to use social media has sparked a debate on the potential impact on mental and physical health. Prime Minister Anthony Albanese’s proposal to introduce age verification trials before implementing age minimum laws has received mixed reactions from digital rights advocates. While the intention behind the
WhatsApp, the popular instant messaging platform, has announced that it will soon support third-party chats, allowing users to send and receive messages from other messaging apps. This decision comes following the introduction of the Digital Markets Act (DMA) by the European Union in 2022. Meta, the parent company of WhatsApp, stated that after initial complications,
TikTok has recently announced its partnership with the Toronto International Film Festival for 2024. The collaboration aims to bring a unique and interactive experience to movie buffs and film fanatics on the platform. Users can now access the #TIFF24 Search Hub on TikTok, where they can explore fan content, red carpet moments, and behind-the-scenes glimpses
The recent ban of X in Brazil has left many wondering what social platforms Brazilians are turning to in the absence of this popular app. The ban was implemented due to X’s failure to address the spread of harmful misinformation on the platform, particularly surrounding the legitimacy of the 2022 election results in Brazil. This
Instagram has recently added new features to its Direct Messaging (DM) platform to enhance user engagement. Among these additions are drawing tools and stickers for images shared in DMs, providing users with more ways to customize their messaging experience. Previously available for Stories and feed posts, these options have now made their way to DMs,
In a move that raises questions about originality in the social media realm, TikTok has recently rolled out a new feature that allows users to share short, text-based “thoughts” on the platform. This feature, displayed in a speech bubble format on the user’s Stories bubble, bears a striking resemblance to Instagram’s Notes option. Upon closer
In a recent report by Tubular Labs, there has been a noticeable increase in longer versions of short video clips across major social media platforms. The data indicates that on YouTube, shorter video uploads under 30 seconds have increased by double digits in the first half of the year, while longer clips over 30 seconds