The Fight Against Generative AI: Procreate Takes a Stand

The Fight Against Generative AI: Procreate Takes a Stand

Procreate, the popular iPad illustration app, has recently made a bold decision regarding generative AI. CEO James Cuda announced in a video that the company will not be incorporating generative AI into its products. This stance goes against the current trend in the industry, where many companies are embracing AI technology for various purposes.

The creative community has expressed two main concerns regarding generative AI. Firstly, there is a worry that AI models have been trained on their content without consent or compensation. This raises copyright and ethical issues, as artists may not want their work used in this way. Secondly, there is a fear that widespread adoption of generative AI will lead to a decrease in job opportunities for artists. If AI can create artwork quickly and efficiently, will there still be a need for human artists?

Procreate’s decision has been met with praise from creatives online who share similar concerns about the impact of generative AI. Other companies, such as Clip Studio Paint, have faced backlash for their plans to incorporate generative AI tools after Procreate’s announcement. This shift in attitude reflects a growing sentiment within the creative community against the use of AI technology in art and design.

The Industry’s Reaction

Several companies, including Wacom and Wizards of the Coast, have been called out for using AI-generated assets in their products without proper disclosure. Adobe, a key player in the creative software industry, has also faced criticism for its handling of generative AI tools. Despite attempts to be more “ethical” in its approach, Adobe has still come under fire for various decisions that have alienated independent artists.

Procreate’s Stand

Procreate’s decision to reject generative AI sets it apart from its competitors. The company has maintained a one-time purchase model, unlike other companies that have moved to subscription-based services. This approach has resonated with users who appreciate the transparency and simplicity of Procreate’s business model. In addition, Procreate has expanded its offerings to include products for animation and desktop users, further cementing its position as a leader in the industry.

Procreate’s stance against generative AI is a significant development in the ongoing debate around AI technology in the creative world. By prioritizing the concerns of artists and maintaining a commitment to ethical practices, Procreate has positioned itself as a champion for creativity and innovation. It remains to be seen how other companies will respond to this growing movement against generative AI, but Procreate’s decision has certainly sparked a conversation that is long overdue.

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