Reddit has recently unveiled an update to its agency partner program, which includes the introduction of official badges for approved partners. This move is part of Reddit’s broader strategy to enhance its advertising opportunities and showcase its evolving ad options to a wider array of brands.
The new Official Partner Badging Program allows agency partners to earn exclusive badges as they progress towards becoming certified Reddit experts. The program was initially launched in June 2022 with the Reddit Ads Formula, followed by the introduction of the “Boost 2.0 Certification Program” in October 2023. Partners such as Just Global, Aleph, Omni Advertising, and others have already taken advantage of these training modules to deepen their knowledge of Reddit Ads.
Approved Reddit partners who complete the training courses will receive official badges that showcase their expertise in Reddit ads. These badges will distinguish different types of Reddit ads partners based on the certifications they have acquired through the Reddit Ads Formula. Certified Sales Partners meeting the requirements will receive a digital badge, while those meeting both requirements will be designated as “Certified Sales Gold Partners” and featured on Reddit’s Business website.
In addition to receiving badges, Reddit Certified Sales and Gold Partners will enjoy early access to future certifications, enhanced customer service from Reddit’s team, and opportunities to be featured in Reddit’s outreach efforts. This initiative underscores Reddit’s commitment to expanding its ad potential and engaging with a broader range of ad partners.
With over 91.2 million daily active users, Reddit has become an increasingly attractive platform for advertisers seeking highly engaged communities. As marketers explore new opportunities outside of traditional platforms, Reddit’s ad offerings have captured their attention. By introducing the Official Partner Badging Program, Reddit aims to raise awareness of its ad options and encourage more brands to consider running campaigns on the platform.
Leave a Reply