Meta, formerly known as Facebook, is reportedly in talks with celebrities such as Judi Dench, Keegan-Michael Key, and Awkwafina to lend their voices to Meta’s AI offerings. This move comes as the company gears up to showcase its new voices at the upcoming Meta Connect conference in September.
Celebrity Partnerships with Meta
According to reports, Meta is working on incorporating celebrity voices into its digital assistant product called MetaAI. The company is negotiating with top talent agencies in Hollywood to secure these voices, with some actors potentially earning millions of dollars for their contributions. This strategy is not entirely new for Meta, as the company previously partnered with celebrities for its now-discontinued Meta AI chatbots.
While incorporating celebrity voices into AI products is not groundbreaking – with examples like Waze using celebrity voice directions – the novelty can wear off quickly for users. However, with developments in generative AI, the ability to mimic human voices more accurately has improved. This could enhance the user experience of interacting with AI, making the presence of voices like Awkwafina’s or Judi Dench’s feel less gimmicky.
If Meta’s celebrity version of AI can match the capabilities of its regular offering, it could signal a shift in how users perceive and interact with AI technology. Imagine having Dame Judi Dench narrate your surroundings through a pair of Meta Ray-Ban smart glasses – the possibilities for enhancing user experiences are intriguing.
As Meta explores the integration of celebrity voices into its AI products, the company is poised to offer users a unique and potentially engaging experience. While the use of celebrity voices in technology is not entirely new, advancements in AI capabilities could make this iteration more compelling for users. Only time will tell if Meta’s partnership with celebrities will be a game-changer in the realm of AI technology.
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