When it comes to TikTok marketing, working with creators is key. According to CreatorIQ’s analysis, 55% of TikTok users trust brands more when they hear about them from creators rather than traditional ads. This highlights the importance of establishing long-term partnerships with aligned creators. Research shows that a consumer’s likelihood of purchasing a product increases when a creator consistently shares their experiences with the brand. Therefore, brands should focus on finding creators who resonate with their audience and can maintain a consistent message over time.
CreatorIQ’s report emphasizes the importance of engagement rates in maximizing brand messaging on TikTok. By focusing on post engagement, brands can quantify the value of their social media content. The report reveals that beauty and fashion brands are the most popular verticals on the app based on Earned Media Value (EMV). This aligns with the cultural significance of TikTok, especially in the beauty and fashion sectors. In fact, TikTok has become the second largest online beauty and wellness retailer in the U.K. As a result, beauty and fashion brands should consider TikTok as a key platform for reaching their target audience.
CreatorIQ’s report also includes a list of the top 100 brands on TikTok based on EMV. These brands serve as valuable examples for understanding how to effectively utilize TikTok as part of a marketing strategy. By studying these brands within your sector, you can gain insights and inspiration for your own TikTok approach. Whether you’re in beauty, fashion, or any other vertical, analyzing the strategies of these top brands can provide you with valuable guidance on how to succeed on TikTok.
TikTok offers a unique opportunity for brands to engage with their audience in an authentic and creative way. By partnering with creators, focusing on engagement rates, and learning from top brands in the app, you can maximize the impact of your TikTok marketing strategy. Keep these insights in mind as you develop your approach to TikTok and watch your brand’s presence grow on this increasingly popular platform.
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